4 Quick Tips To Boost Your
​Google My Business Profile

July 16, 2022 - Brad Collins

Making your local business stand out is more important than ever. Here are a few simple tips to get quick wins under your belt. 

Every business out there wants to attract more online visibility - especially on Google. 

How can you get in front of just the right people in local search listings and the map pack?

Optimizing your Google My Business Profile (GMBP) listing puts your local business in the best position to get found and convert motivated searchers to paying customers. 

Here are a few tips to get you some quick wins without breaking the bank. 

1. Encourage Reviews

Reviews are one of the best ways to grow your GMBP. They cost nothing but do much to raise your business’s profile to organic searchers.

Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before.

You have no idea if the claims made on a contractor’s website are accurate since you don’t have third-party confirmation of areas such as costs and quality of workmanship. In this case, what you need GMBP reviews to raise you up in local searches. ​

People who look up contractors in their area will be more likely to trust your business if they see you have 10 or 15 reviews in the four-to-five-star area.

But those reviews won’t show up overnight.
You often have to do a little outreach to happy customers to get them to leave reviews at all. 

With our LeadPro Software CRM, our Reputation Management Feature will make it easy for your business to receive new reviews automatically with little work. Automation allows for quick growth. 

• You can organize your customer reviews
• Send text message review requests automatically
  
• Respond to Google Reviews directly within our platform
  
• Handle negative reviews without losing your reputation on your GMBP
  

2. Respond To Negative Reviews

Instead of working harder than you need to by engaging in these kinds of tactics, I advise you simply to preempt negative GMBP reviews before they happen or to respond diligently to bad reviews that do come through.

The former would obviously require you to dig in and make sure that every aspect of your enterprise is running smoothly. Cater to your customers at all times, and if something goes wrong, be understanding, address it then and there, and make sure people leave happy.

When negative reviews do appear online, reach out to those customers to apologize and empathize. This shows the general public that you care about your clients even after they depart your establishment.

3. Leverage GMBP Tools

My final recommendation for boosting your GBP is to take advantage of the tools Google has for its online business tool. One such feature is the Google Marketing Kit, which allows you to create free stickers, posters and social media posts for advertising your businesses promotions. 

Lastly, let you advertise new coupons, deals, and events in creative ways. You can even use images, videos, and call-to-action buttons to drive up user engagement. Google Posts is a great GBP advertising method because its analytics feature lets you see how users interacted with whatever you posted. You can use the data you discover to craft even better posts next time.